BBA Digital Marketing at Presidency University Bangalore - Admission, Fees, Syllabus, Placements

In today's digital age, businesses rely on online marketing strategies to reach their target audiences. BBA Digital Marketing at Presidency University Bangalore is a specialized program designed to equip students with modern marketing techniques, SEO, SEM, social media marketing, and data-driven decision-making skills. This program is perfect for those who aspire to build a career in the ever-growing field of digital marketing.

Why Study BBA Digital Marketing at Presidency University Bangalore?

• Industry-Relevant Curriculum: The program is designed with inputs from industry experts, ensuring students learn latest digital marketing trends.

• Hands-on Training: Students gain practical exposure to digital tools like Google Analytics, Facebook Ads, SEO tools, and PPC campaigns.

• Experienced Faculty: Learn from seasoned professionals with extensive industry experience.

• Internships & Live Projects: Get real-world experience with internships and live digital marketing projects.

• 100% Placement Assistance: Presidency University has a strong placement record with top recruiters hiring graduates in digital marketing roles.

BBA Digital Marketing Admission Procedure at Presidency University Bangalore

Step 1: Application Process

• Fill out the online application form with accurate details.

Step 2: Eligibility Criteria

• Candidates must have passed 10+2 (PUC/ISC/CBSE or equivalent) with a minimum of 50% aggregate marks.

• No specific stream required; students from Science, Commerce, or Arts backgrounds can apply.

Step 3: Entrance Exam (If Applicable)

• Some students may need to appear for an aptitude test or university entrance exam.

Step 4: Personal Interview

• Shortlisted candidates will be called for an interview round conducted by the university.

Step 5: Admission Confirmation

• Selected candidates receive an offer letter and must pay the first installment of the fee to confirm their admission.

Direct Admission for BBA Digital Marketing at Presidency University Bangalore

Students who meet the eligibility criteria but want to skip the entrance process can opt for direct admission. The university offers direct admission based on:

• Merit-based selection

• Management quota admission

• NRI & foreign student admissions

For direct admission queries, candidates can contact our admission officer

BBA Digital Marketing Fees at Presidency University Bangalore

The fee structure for BBA Digital Marketing varies based on factors like scholarships, management quota, and installment plans.

• Tuition Fee: Approx. ₹1,00,000 - ₹1,50,000 per year

• Hostel & Accommodation: ₹90,000 - ₹1,20,000 per year (optional)

• Additional Charges: Library, lab, and examination fees may apply.

For detailed fee information, contact our admission officer.

BBA Digital Marketing Syllabus at Presidency University Bangalore

The BBA Digital Marketing syllabus is structured to provide a strong foundation in marketing with a focus on digital strategies. Some key subjects include:

Year 1:

• Principles of Marketing

• Fundamentals of Digital Marketing

• Business Communication

• Consumer Behavior

• Financial Accounting

Year 2:

• Search Engine Optimization (SEO)

• Social Media Marketing (SMM)

• Content Marketing

• Web Analytics

• E-commerce & Mobile Marketing

Year 3:

• Digital Advertising & PPC Campaigns

• Data Analytics & AI in Marketing

• Digital Strategy & Brand Management

• Influencer & Affiliate Marketing

• Capstone Project & Internship

This syllabus ensures students get a holistic understanding of traditional and modern marketing techniques.

Presidency University Bangalore BBA Digital Marketing Affiliation

Presidency University is approved by UGC (University Grants Commission) and holds an NAAC accreditation. The BBA Digital Marketing program is affiliated with its School of Management, offering a globally recognized degree.

Placements After BBA Digital Marketing at Presidency University Bangalore

The university has a dedicated placement cell that ensures students secure jobs in top companies. Key recruiters include:

• Google

• Amazon

• Wipro

• Infosys

• Accenture

• Flipkart

• Ogilvy

• Deloitte

Job Roles After BBA Digital Marketing:

• SEO Analyst

• Social Media Manager

• Content Strategist

• PPC Specialist

• Digital Marketing Consultant

• Brand Manager

The average salary package ranges from ₹4 LPA to ₹8 LPA, with top performers securing higher packages.

Presidency University Bangalore BBA Digital Marketing Management Quota Admission

Students who do not meet regular admission criteria can apply for management quota seats. Management quota admissions are offered based on:

• Donation-based admissions

• Higher tuition fees structure

• Limited availability of seats

Interested candidates should contact the admission department for further details.

Pursuing a BBA in Digital Marketing at Presidency University Bangalore is an excellent choice for students looking to build a career in the fast-growing digital industry. With a comprehensive syllabus, hands-on experience, and excellent placement opportunities, this program ensures students are well-equipped to excel in the dynamic world of digital marketing.

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